Author: Adam Rosenblatt

Cherri has managed day-to-day efforts and multi-million dollar budgets on behalf of a number of statewide and local initiative and referendum campaigns, Fortune 500 companies, local government agencies, non-profit organizations and associations. Since 2012 she has lead the firm’s Latino Outreach and Spanish-Language team. Assimilating to the language and culture through study and living abroad, Cherri has spent much of her career developing and implementing culturally appropriate strategies for her clients. Her extensive experience and sage counsel makes her the go-to choice for clients seeking to deliver their messages to the Latino community. Her record of success coupled with her unique collaborative approach to ballot initiative campaigns and traditional corporate public affairs programs has earned her a national reputation for being an intentional, strategic leader and a masterful tactical implementor. Cherri’s passion, dedication and vivacious spirit makes her a client favorite. Experience: Seven years with FSB Core Strategies 20 years in public relations, public affairs, multicultural communications and ballot initiative campaigns with Porter Novelli, Edelman, VSP and California State University, Chico Experienced in health care, education, transportation, insurance, tort reform, land use and patient advocacy issues Served as Campaign Manager or Deputy Campaign Manager for 15 Statewide, Regional, and Local Ballot Initiatives in Transportation, Education, Land Use, Public Safety, Health Care and Tort Reform
Community Involvement: Commissioner, Economic Development Commission, City of Lincoln President, Lincoln Chamber of Commerce Board Member, Visit Placer Board Member, Lighthouse Counseling & Family Resource Center Director at Large, CSU Chico Department of Public Relations & Journalism Advisory Board Sustaining Member, Junior League of Sacramento Member, California Women’s Leadership Association Member, California State Railroad Museum Foundation Member, Crocker Art Museum
Education: Bachelor of Arts, Journalism, California State University, Chico Minor, Spanish Minor, Art History